Marketing Funnel

Keep Your Customer in the Marketing Funnel

The concept of a Marketing Funnel is an excellent analogy, which will help you multiply your income. By filling the top of your funnel with many customers, capturing their attention and guiding them through to the bottom of your products and services. Picture a physical funnel, and imagine enticing as many customers as possible to

total customer satisfaction

Total Customer Satisfaction

Creating total customer satisfaction is not complicated, but it does require dedication. In my book, The UnBEATable Entrepreneur Workbook, I ask readers if they are treating customers like their best friend ever. In my business, I conduct workshops, bootcamps and seminars, but I’m not just selling a product. My goal is to create an experience.

Inspiring a Strong Culture

Inspiring a Strong Culture

A business or corporate culture is much like the culture of a society. For example, you’ve heard the phrase, “Southern hospitality,” which insinuates that natives of the Southern U.S. states are generally friendlier, more helpful and more congenial than those who live in other regions. This reputation is part of our country’s common vernacular, because

empowered teams

Empowered Teams

Leadership requires multiple talents, namely: the ability to drive a successful business and the charisma to motivate a team of employees. Often the tasks necessary to drive your business to the next level, however, make sense to you because you are the planner, the visionary and the painter of the big picture. Is your staff

Strategy Formation

Strategy Formation of Your Purpose and Values

Marathon runners start planning for the big race many months in advance. They plan for the expected, and the unexpected, and without these established strategies, they would likely fail. Much like the runner, entrepreneurs must approach their businesses with a strategic mindset. The strategy formation process is purposeful and driven by your values. To discover

Successful Entrepreneurship

Successful Entrepreneurship Can Be Learned and Cultivated

Many people reject the idea that successful entrepreneurship can be learned and cultivated. The belief that only some are born to build a business, close deals and generate income is wrong and I will prove it to you. In my book, The UnBEATable Entrepreneur Workbook, I arm readers with motivational and strategic tools to help